Create a clear, powerful tagline that you want others to associate with your organization. This short phrase or sentence sums up your purpose and passion; it will help potential clients know what you do and potential donors know what and who they would be supporting.
Establish clear protocols for your leadership regarding design, personality, and attitude. If the whole leadership team and all employees practice a high, positive standard for the way they represent the company, the public will feel that they can trust and respect your organization. Being consistent in the way your team represents the company is important because it shows professionalism and confidence. Strive for excellence in every aspect of your work!
Consider a new brand identity. Perhaps your brand needs fresh designs for your image and logo. For supporters and others who work with you via the Internet, your online representation is an important opportunity to show that you’re modern and open to improvement and progress.
Share your organization’s results and objectives. Regardless of whether you’re a small or large nonprofit, people like to see honest results and strong purpose. It’s helpful to the public when you show who receives your services and who is involved with your activities and projects. People appreciate your organization more when you provide a database of information about how your organization has impacted the community it serves.
Share a list of your organization’s strengths. When others see how confident you are in your services, they will be more willing to work with you and support you. Making a list not only gives others a good idea of how much you do, but it can also help you reflect on the influence you have in your community, leading to new ideas, improvement, and strategies.
Make storytelling an essential part of your marketing. As a nonprofit, you exist for the good of those in need. This is partially why storytelling is important; it gives voices to those you support. Telling the stories of those you work with can also draw supporters. It helps them see how important this cause is and how they can help, and it allows you to reflect on real-life examples of your organization’s presence in the community.
Set up a stable marketing plan. Develop a roadmap and sustainable goals, so you can be confident in the work you do in the coming years. Once you’re well-established as a nonprofit, you can focus even more heavily on your cause. It’s important to know where you want the organization to be in a given number of years and how you want to be helping others down the line.