- Utilize the Google Grant (Pay-per-click). Taking advantage of the Google Grant will help boost awareness of your nonprofit on the Internet without the massive Google advertising cost. All you have to do is apply for the grant, which provides $10k monthly in Google advertising funds. Ask us, Nonprofit Megaphone, for help with the application process and grant management!
- Sell T-shirts and other items with your name and cause on it. Supporters can help your nonprofit advertise by simply wearing or using items with your organization’s name and cause. This gets your presence noticed offline and can help your organization been seen in a more tangible, influential light.
- Encourage supporters to start a birthday/holiday fundraiser. This can make giving more meaningful. Supporters can organize their own birthday or holiday fundraiser event, and, instead of receiving gifts, that person can direct people to make donations directly to your organization or set up an online giving site that accepts donations from friends and family.
- Personalize strategically. Every company has limited time and resources, so personalize with purpose. Only customizing meaningful things can be a huge way to save money, as well as emphasize your cause solely on quality pieces.
- Identify “Brand Evangelists” in your organization. Look for someone in your organization who can be the face of the company. It should be someone in leadership who will be with the company for a long time. People like to associate an organization with a face, and it also makes the experience feel more like human interaction than working with a vague, distant company.
- Mine your data. Have someone review your numbers, so that you can discover patterns, analyze results, predict possible outcomes, and draw your attention to points your organization needs to better address. It is worth it if you are planning for future costs, as well as seeking evidence to support improvement areas.
- Get offline donors online and online activists offline. For donors you are in contact with offline, provide at least one option for connecting with them online–email, your website, or social media. For online supporters, create an opportunity to request their mailing addresses, so you can reach out in a different way. This covers a broader spectrum, deepens existing connections, and can open new opportunities for both offline and online relations!
- Send out specialized appeals. Instead of your typical general advertisement, try identifying key supporters or associates you want to re-establish or deepen a relationship with. Take time to customize your appeal for them, so that they see that you are also invested in them and what they care about. As the saying goes, “People don’t care how much you know until they know how much you care.” In this case, you can show you care by expressing your interest in them and desire to help them in return.
- Downscale. Look at what larger organizations are doing, and try creating your own version within the parameters of your budget and resources. You’ll get a similar impact with more manageable and realistic goals in relation to your size and budget. Sometimes it can help to reevaluate your priorities and limitations and determine whether or not your nonprofit is spending time and money in the right places and for the most important things.
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